Rule #65 - Cycle Shop
Ride Your Way
Premium bikes, expert service, and a community of riders. Built for the road, the trail, and everything in between.
Shop BikesFree UK Delivery
On orders over £50
Expert Workshop
E-bike and analogue bike servicing
Cycle to Work
Save up to 42% on bikes
0% Finance
Spread the cost available
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Brands We Supply
We supply bikes from the brands we ride, race and trust. Every one is built, set up and backed by our own workshop, so the support carries on long after you ride away.
Curated for you
Featured Products
Expert Service
Our Workshop
We service and repair both regular bikes and electric bikes. That covers everything from routine servicing and brake bleeds to full strip-down rebuilds, plus specialist e-bike work on Amflow, Bosch, Mahle and TQ systems: diagnostics, motor and battery repairs, firmware updates and warranty jobs.
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Cycle to Work Scheme
Get on your bike,
tax-free.
Save up to 42% on a new bike and accessories through the government's Cycle to Work scheme. Spread the cost, tax-free, and ride away.
- Save up to 42% on bikes & accessories
- Spread the cost over 12 months
- Tax-free salary sacrifice
- We handle all the paperwork
Schemes we accept
The Journal
Stories & Guides
Ridley Kanzo Fast 2.0: Gravel Racing Just Got Faster
Experience a new standard of speed with the Ridley Kanzo Fast 2.0, an aerodynamic gravel bike engineered to dominate the most competitive races. Discover how its refined geometry and cutting-edge design make this the ultimate machine for riders obsessed with podium finishes.
From Beringen to the Tour de France: Ridley crafts a one-of-a-kind yellow Noah Fast for Tour leader Torstein Træen
Nukeproof
Nukeproof Unveils the All-New Kilowatt E-Bike Range Powered by Avinox
The wait is over. Nukeproof has officially launched the all-new Kilowatt e-bike platform, introducing a completely fresh range of high-performance electric mountain bikes designed to deliver maximum fun on every ride.
Rule #65 Coffee Bar
Fuel for the ride,
and the riders.
Speciality coffee, tea, fresh cakes, pastries, and a place to gather.
About usFood & Drink Brands
Everything we serve at the coffee bar is backed by these food, drink, nutrition and supplement brands. Whether you are vegan, gluten free, dairy free or simply refuelling after a ride, there is something here for you.
Community
Places to Ride
Wind Hill B1kepark
Nestled within the majestic Longleat Estate, Wind Hill B1KE Park has rapidly ascended to legendary status among the mountain biking community. Since its grand opening in April 2017, it has clinched the prestigious title of ‘Bikepark of the Year 2017’ and continues to draw riders of all skill levels, from eager novices to elite professionals. The park’s diverse trails cater to every taste and skill set, making it a true paradise for riders seeking both challenge and fun. Set amid stunning broad-leaf woodland, Wind Hill offers an array of freeride-focused downhill trails that promise an adrenaline-pumping ride every time. The roar of distant lions and the eerie howls of wolves in the background only add to the exhilarating experience of biking in such a unique and dynamic environment. The dedicated Wind Hill build team has expertly sculpted the terrain to exploit every contour of the hill, creating a remarkable progression pathway that stands unrivalled. This meticulously crafted trail network ensures that each visit can offer something new, pushing the boundaries of both beginner riders and seasoned pros alike. But don’t just take our word for it; as the renowned freerider Sam Pilgrim exclaimed, “This place is SICK!!!” His endorsement echoes the sentiments of countless riders who have experienced the thrills of Wind Hill. Each trail is designed not only to challenge but also to inspire and develop your riding skills, ensuring that every descent is better than the last. Wind Hill isn’t just a bike park; it’s a thriving hub of mountain biking culture. It’s a place where the community comes together to share their passion for the sport, experience the natural beauty of the area, and create unforgettable memories on two wheels. Whether you’re perfecting your jumps, tackling technical descents, or enjoying the simpler pleasure of a trail ride, Wind Hill offers an incomparable biking experience. So, whether you’re ticking off destinations on your mountain biking bucket list or searching for your next big adventure, Wind Hill B1KE Park awaits. Get ready to believe the hype, challenge your limits, and discover why everyone who rides here leaves planning their next visit.
Okeford Hill Bike Park
Situated deep in the heart of Dorset, Okeford Hill Bike Park is a mountain bikers dream, with over 400 feet of alpine style downhill trails there is ample challenge to be had. The site is aimed at intermediate to experienced off-road enthusiasts and serviced with an efficient uplift provided by open top Land Rovers towing bicycle trailers that allows for approximately 20 runs a day. Okeford Hill is run and maintained by an enthusiastic group of riders making it an informal and relaxed venue with a good variety of challenging downhill mtb trails.
Stourhead
There are extensive mixed woodlands on the estate which can be accessed via Alfreds Tower. Other woods nearby. Privately owned Wood. Stourhead Estate. A pass is needed to ride here at £10 per person per year.
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